MyMetricsAnalytics · October 19, 2026 · 5 min read
Campaign Reports: What They Need to Drive Decisions
A report isn't meant to display numbers—it's meant to drive decisions. If you don't know what to do next by the end of it, the report has failed.
Start with an Executive Summary
Three sentences: what went well, what went wrong, and what to do next. Anyone who only reads the intro should still get the full picture.
Key Metrics and Comparisons
Display core performance indicators against the previous period and target goals. Without comparison, a number means nothing.
Root Causes, Not Just Effects
Explain why performance changed: creative fatigue, competitor activity, seasonality, or landing page changes.
Next Steps
Conclude with concrete action items, owners, and deadlines. With MyMetrics, reports can be automated and delivered with clear, actionable recommendations.
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