MyMetricsStrategy · 6 min
AI in Digital Marketing: A Practical Guide for SMEs
How small and medium-sized businesses can use AI in digital marketing to save time, make smarter decisions, and grow without expanding their team.
Blog
Digital marketing with artificial intelligence
Practical guides to make better decisions on campaigns, social media and SEO.
Paid Traffic · 7 min
How to Lower Your Cost Per Lead on Meta Ads: 9 Proven Tweaks
Practical adjustments to reduce your cost per lead on Facebook and Instagram campaigns: targeting, creatives, lead forms, budget, and follow-up.
Analytics · 6 min
The Digital Marketing Metrics That Actually Matter
CPL, CPA, ROAS, CTR, conversion rate, and customer lifetime value: what they mean, how to calculate them, and which ones to track at each business stage.
Social Media · 5 min
How to Create a Social Media Content Calendar
A step-by-step guide to consistently planning posts across Instagram, Facebook, and LinkedIn: topics, cadence, formats, and tracking.
SEO · 7 min
SEO for Small Businesses: Where to Start
A practical SEO guide for small businesses: keyword research, dedicated service pages, local SEO, helpful content, and Google Search Console.
Paid Advertising · 6 min
Google Ads vs. Meta Ads: Where Should You Invest First?
Explore the key differences between Google Ads and Meta Ads (Facebook and Instagram), when to use each platform, and how to combine both for growth.
Design · 5 min
Brand Guidelines: What to Include and Why They Matter
What brand guidelines should include—colors, typography, logo rules, tone of voice, and forbidden words—and how they ensure consistency across ads and social media.
Strategy · 5 min
Marketing Automation: What to Automate and What Not To
Which marketing tasks are worth automating—reports, alerts, scheduling, replies—and where human decision-making remains essential.
Strategy · 6 min
Marketing Agency, In-House Team, or AI Agents?
Comparing hiring an agency, building an in-house team, or using AI agents for marketing—costs, control, and speed.
Analytics · 5 min
Campaign Reports: What They Need to Drive Decisions
The structure of an effective digital marketing campaign report: executive summary, key metrics, comparisons, root causes, and next steps.