MyMetricsStrategy · October 15, 2026 · 5 min read
Marketing Automation: What to Automate and What Not To
Automating everything is just as dangerous as automating nothing. The key is delegating repetitive tasks while retaining control over critical decisions.
What to Automate
Weekly reporting, cost alerts, post scheduling, initial responses to frequent inquiries, and after-hours campaign monitoring.
What to Keep Human
Major budget shifts, offers and pricing, responses to sensitive complaints, and brand positioning decisions.
Use Guardrails and Approvals
Set budget caps and maximum adjustment limits. In MyMetrics, every action must pass your workspace autonomy rules before it runs.
Put a team of AI agents to work
MyMetrics plans, creates and optimises your marketing, with you in control.
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