MyMetricsDesign · October 13, 2026 · 5 min read
Brand Guidelines: What to Include and Why They Matter
A recognizable brand sells more. Brand guidelines are the foundation that ensures everything you publish looks and feels like it comes from the same company.
Visual Specifications
Exact color hex codes, typography, logo rules (sizing, clear space, variations), image styles, and standard creative formats.
Communication Guidelines
Tone of voice, audience address, approved terminology and words to avoid, along with clear examples of do's and don'ts.
Why It's Essential for AI
When AI agents generate images and copy, brand guidelines serve as the rulebook. At MyMetrics, AI designer Lyra builds the guide alongside you, ensuring every asset generated by our agents stays consistently on-brand.
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